The Online Lab

Creating Omni-present Advertising & Ecosystems That Elevate.

What We Create :

Our Services

Meta, Google & Microsoft Ads + Creative

A decade of delivering HIGH ROAS across Meta, Google & Microsoft Ads — now supercharged with AI and backed by world-class creative for brands like Disney, Marc Jacobs & Stych Accessories.

Accredited Diplomas, CPD & Practical Workshops

From CPD courses to globally recognised Digital Marketing diplomas — practical, results-driven training designed to elevate your skills and prove them.

Smart Ecosystems & Web Development

Landing pages, AI chatbots, lead generation systems & smart web ecosystems — built for brands ready to operate at the next level.

Email Marketing That Converts

Targeted, data-driven email campaigns that engage the right audience at the right time — driving consistent conversions and long-term customer value.

We Build High-Impact Ad Campaigns That Scale.

With over a decade of human expertise, we specialise in scaling DTC eCommerce brands through omnipresent ecosystems — spanning Meta, Google & Microsoft Ads, email marketing, and smart web ecosystems. We lead with human creativity and strategic knowledge, enhanced where it counts by AI-driven precision. More recently, we've been building out our school — accredited diplomas and practical training designed to support budding freelancers and students ready to grow. All of it rooted in real-world application, and all of it built to deliver results that pack a punch.

All Bark & No Bite?

We've spent over a decade in the trenches — running campaigns, building ecosystems, and delivering results for brands across Meta, Google & Microsoft Ads. No vanity metrics, no overpromising. Just honest, data-led work that moves the needle.

Ready to Stop Guessing?

You know your brand has more potential. We know how to unlock it — through omnipresent ecosystems, data-led campaigns, and a decade of real-world results. Let's talk.

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Trusted by Brands That Mean Business

Andrew SweetmanLogistics Manager, Kytona Logistics

I first met Jeannie when I needed to learn about the nightmare that Meta is. I jumped through so many loops trying to get Meta to work that I had to get help. Jeannie's advert kept appearing in my feed so I booked onto her course and I'm so glad I did. She made it all seem so easy. Even after my account was in such a bad way, I still left the training with a working ad. The reason why it all worked out was down to Jeannie's tenacity. She's like a Rottweiler — she doesn't give up and never seems to stop. She spent many hours trawling through the quagmire of Meta settings — well above and beyond. If you're ever in a similar predicament as I was, to say I would highly recommend her is a gross understatement — you can't do without her. Whatever problem you've got with Meta, if you have Jeannie working your corner, the problems disappear and even become opportunities. Jeannie is a godsend and you'll save so much time by getting her on board.

Ben JacksonMarketing Consultant | PPC Ads & PR Specialist, Communicate Marketing

I highly recommend Jeannie as she has been Communicate Marketing's go-to Meta expert for several years, and her impact has been incredible. Jeannie is driven, conscientious, and brings a wealth of experience to every campaign. She consistently generates outstanding results for our clients, navigating the complexities of Meta with ease. Beyond her technical expertise, she is a joy to work with — her positive energy and professional approach make her a valued partner to our team. If you're looking for a top-tier Meta specialist who delivers, Jeannie is the one!

Tom WeijandExec. Producer - Fearsome Productions

Jeannie and The Online Lab were just consummately useful, helpful and tremendously effective. Generating prodigious ROIs, I'm delighted to have found her. She's also about as hard-working and diligent as they come. She's friendly and approachable, but balanced in return, and you get no-nonsense direct answers without artifice. She always preferred to test rather than guess, which led to surprising insights.

Bruce MartinFounder/MD - Ginger Juice

Jeannie has worked with me for many years on various high-profile clients. Jeannie is a true expert in paid social campaigns, consistently driving impressive ROAS improvements on Meta ads, from 4x to 1000x.

Sean HouseSenior Marketer - Leachs

Jeannie has been a pleasure to work with.She helped us ramp up our Facebook advertising activity, delivering excellent results and ROAS in the process.

Jeannie also provided fab advice and guidance to help us plan our future activity, and has always been on hand whenever I've had any Facebook related questions. I'd absolutely recommend you pick up the phone and give Jeannie a call for PPC support.

Gary JohnsonOwner Suite World

Working with Jeannie at The Online Lab was a game-changer for our marketing efforts. Her expertise in Meta and Google ads, combined with AI-driven strategies, helped us scale our brand like never before. Jeannie's technical skills, strategic thinking, and communication set her apart as a true industry leader. She has a remarkable ability to blend AI with marketing strategies, quickly identifying areas for improvement and using data to drive better results. Jeannie's professionalism, dedication, and attention to detail ensured the project stayed on track and exceeded our expectations. Highly recommended for anyone looking to scale their brand with AI in online advertising

Sylvia LavizaniMarketing Consultant - Somacon

Jeannie is absolutely fantastic to work with in every way. Working together on Facebook ad campaigns she consistently produces excellent results for our clients, advising on strategy and improving ROI. Jeannie is an expert on everything FB, from identifying targets and setting up campaigns to running ads and monitoring the results, her standards are very high and she always performs at the highest level possible. When things get really challenging she still manages to inject a bit of humour, - in short, I enjoy every minute working with her.

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