Burning through your Facebook ads budget with nothing to show for it? You're probably making one (or all) of these five expensive mistakes. The good news? They're all fixable - and a focused 1-day workshop can save you months of trial and error.
Mistake #1: Learning from Outdated YouTube Tutorials
Here's the problem: that YouTube tutorial from 2020 you're following? Facebook Ads Manager has changed at least 15 times since then. The interface is different, the targeting options have changed, and half the strategies don't even work anymore.
What it costs you: Weeks of confusion, wasted ad spend on tactics that no longer work, and campaigns set up incorrectly from day one.
The fix: Learn from someone running high-performing campaigns right now in 2025. Current trends, current interface, current strategies. Not what worked 5 years ago.
Mistake #2: Setting Up Campaigns Without Understanding the Structure
Most beginners just hit "Create Campaign" and start filling in boxes without understanding what they're actually building. Then they wonder why their ads don't perform or why they can't figure out what's working.
What it costs you: Campaigns that are impossible to optimize, wasted budget on poor structure, and no clear path to scaling what works.
The fix: Hands-on training where you actually build campaigns with expert guidance. Understanding the why behind each decision, not just clicking buttons.
Mistake #3: Trying to Learn Everything Before You Start
You've watched 47 YouTube videos, read 23 blog posts, and you're still not sure where to start. So you watch more videos. And read more posts. And never actually launch anything.
What it costs you: Months of paralysis by analysis. Your competitors are running ads and getting customers while you're still "researching."
The fix: One focused day that cuts through the noise and shows you exactly what to do, in what order. Stop researching, start doing.
Mistake #4: No Support When Things Go Wrong
You finally launch your first campaign. It's not working. You don't know why. You're back to YouTube, trying to diagnose the problem with contradictory advice from people who've never seen your account.
What it costs you: Wasted ad spend while you troubleshoot, lost confidence, and often giving up entirely because you're stuck with no help.
The fix: Training that includes ongoing support. When you hit a roadblock, you have someone with a decade of experience to help you figure it out - not random internet strangers.
Mistake #5: Spending Thousands on Courses You Never Finish
You bought that £2,000 course with 47 modules and lifetime access. You watched module 3. It's been sitting in your bookmarks for 6 months. You feel guilty every time you see it.
What it costs you: Thousands of pounds on content you'll never finish, plus the opportunity cost of not actually running ads while you "work through the course."
The fix: One intensive day for £650. No modules to finish, no lifetime access you'll never use. Just focused training that gets you running campaigns immediately then support as you progress - actionable building blocks only.
Why These Mistakes Are So Common
Facebook ads aren't intuitive. The platform is complex, constantly changing, and designed for advertisers who already know what they're doing. Without proper guidance, you're guaranteed to make expensive mistakes.
The question isn't whether you'll make mistakes - it's how long you'll keep making them before you get proper training.
The Real Cost of DIY Learning
Let's be honest about what "figuring it out yourself" actually costs:
- Time: Weeks or months of bumbling around online
- Ad spend: Hundreds or thousands wasted on poorly structured campaigns
- Opportunity cost: Customers your competitors are getting while you're still learning
- Stress: The frustration of not knowing if you're doing it right
- Confidence: Giving up because it feels too complicated
A 1-day workshop for £650 isn't an expense - it's a shortcut past all of this.
What a Good Workshop Actually Gives You
At The Online Lab, our 1-day Facebook ads workshops are designed specifically to fix these five mistakes:
- Current expertise: Learn from someone running high-performing campaigns right now, not outdated tactics
- Hands-on setup: Build properly structured campaigns with expert guidance
- Focused clarity: One day that cuts through the noise and shows you exactly what to do
- Ongoing support: Options for follow-up training, 1:1 sessions, and regular check-ins
- Affordable and intensive: £650 for a full day, not thousands for courses you'll never finish
Small Groups, Real Support
We keep our workshops small with 1:1 support throughout the day. Some students launch campaigns during the workshop. Others want more support to build out their strategy first. Both approaches work - we adapt to your goals and pace.
The Progression Path
After your first workshop, many students choose:
- Another full-day session (1:1 or small group) to go deeper
- Hourly 1:1 sessions for specific challenges
- Regular check-ins as they scale their campaigns
You work at your own pace, getting support when you need it - not when some course curriculum says you should.
Still Making Expensive Mistakes?
You can keep watching YouTube tutorials, burning through ad budget, and hoping you'll figure it out eventually. Or you can take one focused day to learn from someone who's been doing this successfully for over a decade.
Our workshops are available in London, Manchester, Birmingham, Glasgow, and Newcastle. Small groups, hands-on training, current strategies that actually work in 2025.
Limited spaces available. Book your spot today and stop wasting money on mistakes.
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