Playbook • Decoded Metrics • 7-Tier Tracker System

This isn’t fluff or outdated advice.
It’s the exact methodology we’ve used to help DTC brands turn £2k to £147k —& scale into the millions after a decade of in-the-trenches media buying.

Now we’ve packaged it into two expert PDFs and a 7-tier tracker system you’ll actually use. This bundle breaks down the most important Meta ad metrics — and how we used them to drive high returns even on tight budgets.

Over 50% OFF • 3 DAYS ONLY • Yours forever

What's Inside Your Performance Bundle:
① Meta Metrics – Decoded (15 Pages)

Your quick-start diagnostic guide for Meta Ads performance

→ Demystify every KPI: Get crystal-clear definitions of CTR, CPC, ROAS, CPM, TSR, CVR, Frequency, CPA, and more — no fluff, just clarity.

→ Know What to Look For: Understand the metrics that actually matter – and which ones are noise.

→ Rapid-Fire Troubleshooting: “Fix if…” cheat sheets: Know when to pause, tweak, or scale with fast, confident decisions.

→ Spot early red flags before they cost you.

→ Learn the Golden Rule that’s saved £100,000s in wasted spend — and apply it using our tactical checklists.

② The Meta Ads Playbook (43 Pages)

Your strategic blueprint for mastering 2025+ Meta Ads

• Ever feel like your Ads Manager dashboard is speaking in riddles? This PDF is your interpreter. It's the essential companion to the Playbook, providing instant, deeper and actionable moves on the most critical metrics.

→ Understand Optimisation: Learn to interpret your results, read the dance of metrics, and make strategic, patient decisions that lead to sustainable profit — not panicked switches.

→ Future-Proof Your Ads: Navigate Meta’s evolving AI, privacy shifts, and changing formats with adaptability.

→ Unlock AI’s True Power: Leverage Advantage+ and creative automation the right way — feed the algorithm what it needs, when it needs it.

→ Benchmark Against the Best: Understand what “good” really looks like for DTC performance in 2025 and beyond.

→ Learn from real media buyers: a decade of real-world campaigns — includes insider tips from top media buyers.

→ Beginner-friendly, results-focused: Ideal for freelancers and founders who want to level up ad performance reviews and client check-ins.

③ The Smart Tracker 7-Tier System

7 Editable sheets for tracking, reporting & strategic clarity

→ Campaign Planner
→ Weekly Ad Tracker
→ Lead + Budget Logs
→ UTM Prompt Tool
→ Dashboard View
→ Competitor Benchmarks
→ Performance Journal

→ Works in Excel & Google Sheets
Plug in your data. Track what matters. Make better decisions.

→ Organise Your Data
→ Spot Hidden Patterns
→ Make Smarter Decisions
→ Gain clarity & Control 

“This helped me bring structure to my reporting — and gave me more confidence during check-ins.”
— Naomi W., Freelancer

“I’ve been running ads for years, but this showed me how to actually read them. The checklists and ‘Fix if…’ prompts are gold.”
— Jason H., E-com Founder

This is for you if:

→ You’re new to Meta ads, a freelancer, founder, or ads manager who needs clarity fast
→ You’re tired of “learning the hard way” and want a smarter system
→ You want better results from the budget you’re already spending

→Instant download
→Created by real media buyers 
→Lifetime access
→50% off for a limited time

👉 Grab the full Ad Doctor’s Bundle today and optimise with confidence.

We don't just run ads. We truly understand them. This bundle is your new co-pilot. 
Grab Yours Now! 

Limited-Time Offer: Get the complete Ad Doctor's Ultimate Meta Ads Performance Bundle and trackers today.

Not Sure? -  See The Data For Yourself: 
£2,000 spent -> £58,000 in return:

£8,000 spent -> £147,000 Return:

And it's not just for Meta: The similar but specific methodology helped generate £2 million on Google from a £3 million combined spend (Google Playbook Coming Soon)

What Our Users & Students Are Saying:

"This bundle is the missing piece I've needed for years. The Playbook gave me a strategic roadmap, and the 'Decoded Metrics' PDF is my daily sanity check. I'm finally making proactive decisions instead of panicking. My ROAS is already doing a happy dance, and I feel so much more confident when talking to clients." — Sarah L., Agency Owner

"I bought this bundle because I felt like I was 'winging it' too much, despite years of experience. The deep dive into how Meta's AI actually works, combined with the actionable 'Fix if...' sections, has been a game-changer. My ad spend is finally optimised, and I'm seeing real, sustainable profit, not just vanity metrics. It's like my ads finally went to finishing school!" — Jessica R., E-commerce Entrepreneur

Still have questions? Check out our FAQs or contact us at hello@theonlinelab.co.uk. We're here to help you & welcome you to our community.