Crash Course in Meta (Facebook & Instagram) Advertising - Manchester October 30th - 2025

EARLY BIRD ENDS OCT 22nd - Selling Fast. 
📍 Manchester - UK 

Most private clients pay £5k for an hour of our time.
On October 30th, Jeannie Hind, Founder of The Online Lab, is bringing that same knowledge to a 1-day, small-group workshop (10 seats only) — so beginners can learn how to run Meta Ads the right way, without wasting months (and money) figuring it out alone.

This isn’t theory. It’s hands-on, step-by-step training where you’ll build campaigns live, understand the mechanics behind results, and take away the frameworks I’ve used to drive high returns across industries for the past decade.

What You’ll Learn

By the end of the day, your ads will be submitted for Meta review providing you have all you need — here’s exactly what we’ll cover together:

→ Mindset Rules – our golden rules for performance under pressure (the same principles I use at scale).

→ Business Manager Basics – payment methods, permissions, user access — all the “boring but essential” parts covered so nothing blocks your ads. We will not cover advanced pixel setup or troubleshoot issues with business manager this can take days. 
We will discuss setup prior to class privately so you have a platform to work from. 

→ Campaign Structure – build campaigns step by step that actually move people from awareness to purchase or lead.

→ Audience Targeting – a deeper understanding of your customers’ needs, desires, and purchase behaviour. We’ll create custom, lookalike, and psychology-based audiences  directly in Ads Manager. 

→ Ad Creative & Copy – since we can’t spend hours designing in class, we’ll focus on the mechanics behind creative that performs and give you practical ideas to use long after the workshop. If time allows, we’ll also explore AI tools or simple design programs — but please bring creative options ready to launch if you have them. Creative is a very important part of advertising success. 

→ Performance Tracking – The very basics will be covered in class only as this is an advanced topic. Our advanced tracking PDF is here 

→ AI as Support (Not the Solution) – how to use Meta’s in-platform AI and recommended tools to work smarter, not blindly rely on them.

→ Future-Proofing for 2025 – stay compliant and adaptable as Meta’s landscape keeps shifting.

→ No Hidden Costs – no further payments needed in class. You’ll leave with ads submitted and in review by the end of the day.

Why Join This Workshop?

→ Usually £5k/hr — this is your chance to learn in a small group for a fraction of the cost
→ Build, don’t just listen — campaigns created live in-platform 
→ Immediate impact — leave with ads ready to launch 
→ Personalised support — maximum 14 people, so you get 1:1 feedback throughout
→ Long-term value — includes 20% off your first three coaching sessions after the course if you feel you need extra support or want to move to advanced ads on a 1:1 basis. 

This is the fastest way to go from stuck to running ads with clarity and control.

Event Details

→ Location: The Boardroom – Beehive Lofts, Beehive Mill, Jersey St, Ancoats, Manchester M4 6JG

→ Date: Thursday, 30th October 2025

→ Time: 9:30am – 4:00pm (optional Q&A until 5:00pm)

→ Seats: 10 only

Investment

→ Early Bird: £450 (ends 22nd October)
→ Standard Fee: £750

What’s Included

→ Complimentary barista-quality coffee, curated teas, fruit-infused waters, fresh fruit and biscuits
→ Access to breakout lounges (hammocks, pool tables, recharge spaces)
→ Fully equipped kitchens if you’d like to bring/cook your own lunch
→ Optional group dinner or drinks afterwards (not included)

Perfect For

→ Small business owners who want clarity and control over their ads
→ Aspiring freelancers building a new skill set
→ Social media managers looking to strengthen campaign results
→ Anyone frustrated with current Meta Ads and ready for a reset

Important Notes

→ Bring your own laptop – essential for hands-on training
→ Lunch not included
→ Recording not permitted
→ Accommodation not included
→ Wheelchair access / Lift access 

⚡ Book Your Place Now – only 10 spots available.
Early Bird £450 ends 22nd October.