










The Ad Doctor: Metrics Decoded
The Ad Doctor + Ultimate Tracker & Planner System
Built by Meta experts. Designed for scale.
Backed by a decade of experience, 10–500x ROAS, and millions made through Meta Ads. This is the system built in the trenches — not theory. We’ve scaled DTC brands from zero to multi-millions, and now we’ve bottled the science behind some of it.
This isn’t just a download — it’s the exact system we use to scale Meta campaigns for high-ROAS DTC brands from zero to multi-millions.
Decode the chaos. Deliver smarter ads.
You could keep staring at your Meta reports like they’re written in Greek.
Or... you could use this.
This isn’t just a PDF — it’s your unfair advantage.
🗺️ What’s Inside
The Ad Doctor (PDF)
Every essential Meta ad metric, explained in plain English
→ What to actually look for — and when to act
→ Real-world benchmarks, smart checks, and diagnostic tips
→ What to report (and how to say it) — without the fluff
Ideal for freelancers, media buyers, brand teams — or anyone tired of winging it
The Tracker & Planner System
Google Sheets & Excel-compatible
→ Ad Metrics Tracker – weekly performance tracking with smart prompts + instant clarity
→ Ad Planner Sheet – map strategy, assign funnel stages, collaborate with clients or teams
→ Auto Dashboard – live graphs + insights pulled straight from your entries
→ Lead Tracker Sheet – track leads by source + cost
→ Budget Tracker – manage spend across campaigns + protect margins
→ Competitor Analysis – monitor trends + creative gaps
→ Content Request Log – manage briefs, assets, and approvals all in one place
Includes full support for:
→ UTMs, naming conventions, funnel breakdowns, and audience segmentation
⚡ Instant download
No fluff. No filler. Just clear strategy, clean systems, and better-performing ads.
🔥 Pairs well with:
→ Advanced Metrics Decoder
Your diagnostic system for serious media buyers.
Decode funnel stages, creative signals, ad fatigue, benchmark ranges, and know exactly where to look before performance drops.
It’s next-level stuff — designed to help you scale with confidence, not guesswork.
→ The Hook & Copy Vault
Proven angles. Scroll-stopping lines. Plug-and-play prompts.
Create faster, convert more. Get out of the blank-page zone and write scroll-stoppers that actually sell.
→ Creative Doctor (coming soon)
Editable Meta ad templates + the highest-performing creative formats.
Comes with a visual cheat sheet on what to tweak when performance tanks — so you know exactly what to fix and when.
Ready to stop throwing £££ at Meta and hoping for the best?
You can keep guessing — or get the system that’s built to scale.
📥 Instant download. Limited-time intro pricing.
Next time you see this, it won’t be this price.
Buy now — or keep throwing spaghetti at the wall while your budget bleeds.
💬 What They Say
Real buyers. Real results.
"Went from winging it to reporting like a pro. My clients think I’m psychic now."
— Naomi W., Freelancer & Ad Manager
"Finally hit 4x ROAS on a campaign I was about to kill. Just needed the right insight."
— Lewis T., Shopify Founder
"I used to panic at the Meta dashboard — now I actually know what I’m looking at."
— Talia D., Small Agency Owner
"Honestly the best tracker I’ve ever used. Everything is clear, visual, and easy to explain to clients."
— Mike R., Media Buyer
"This helped me turn a £1.2k/month client into a £5k/month retainer. Game-changer."
— Sophie L., Facebook Ads Specialist
"Finally... a system that actually works in the real world, not just theory."
— Andy S., Performance Marketer
"I got 3 client wins in one week using this to diagnose underperforming campaigns."
— Nina J., Freelancer
"The Auto Dashboard made me look like a genius in front of my team. Worth it for that alone."
— Carlos F., Brand Marketing Lead
"This turned me from a beginner into someone who knows what they’re doing — and can prove it."
— Ellie M., Solo Media Buyer
"Wish I had this when I started. Would’ve saved me thousands."
— Dan P., DTC Founder
"Took the guesswork out of scaling. Now we’re confidently pushing spend each week."
— Maya K., Shopify Store Owner
"Explaining results to clients used to be painful. Now they actually get it."
— Julia C., Paid Media Freelancer
"I’ve never had a tool that combined strategy and clarity like this."
— Shaun T., Growth Consultant
"The Competitor Sheet alone saved me from falling behind in our niche."
— Gemma H., Marketing Manager
"It finally feels like I’m running my ads — not the other way around."
— Ricky B., Startup Founder
"Before this, I’d avoid looking at reports. Now I check them every Monday — and know what to fix."
— Amira S., Social Ads Consultant
"The Advanced Decoder made me look under the hood properly for the first time. Results improved in 3 days."
— Tom E., Performance Ad Buyer
"Perfect for scaling without hiring right away. I look way more pro than I am."
— Chloe M., One-Person Marketing Team
"This bundle is the only reason I didn’t quit Meta ads this year."
— Rob K., Shopify Owner
"Clients used to push for results without understanding how ads work — now they trust me more."
— Sarah F., Freelance Marketer
"Nothing else breaks things down this well. Even the advanced stuff is digestible."
— Yasmin D., Senior Ad Strategist
"It gave me the confidence to double spend — and the metrics proved it was the right move."
— James L., Online Brand Owner
"I now start every campaign inside the planner sheet. It’s that good."
— Elise T., Paid Social Manager
"Reporting week used to give me anxiety. Now it’s the best part of the job."
— Jordan A., Freelancer
"You’re not just getting templates — you’re getting a system that teaches you to think like a pro."
— Toby R., DTC Founder
"My first campaign with this hit 6.5x ROAS — and I actually understood why."
— Caitlin M., Shopify Marketer
"Feels like I finally cracked the Meta code. My ads work now."
— Karan S., eCom Brand Builder
"Even my VA understands the dashboard. That’s how clear it is."
— Nadine J., Agency Owner
"Not gonna lie — this made me fall back in love with ads again."
— Max H., Freelance Growth Marketer
"I use this with every client now. It’s a non-negotiable."
— Lana P., Ads Consultant.
Pairs well with

The Ad Doctor: Metrics Decoded