Ad Metrics & Campaign Planner System (Digital Toolkit)

Campaign Metrics + Ultimate Tracker & Planner System
Created from years of hands-on experience scaling DTC brands with social ads.

This isn’t just a download — it’s a clear, practical system to help you optimise and manage your campaigns.

Clarity over chaos. Smarter strategy. Better results.

What’s Inside

🗺️ The Ad Metrics PDF
A breakdown of essential campaign metrics — made simple.

→ Every core campaign metric clearly explained
→ What to look for — and when to act
→ Key tips, context, and next steps for deeper-level analysis
→ Designed to help freelancers, media buyers, and in-house teams stop guessing and start understanding
→ Clear tips — no jargon, no fluff

Perfect for freelancers, media buyers, and brand teams looking to make more confident decisions.

📊 The Tracker & Planner System
Google Sheets & Excel-compatible

→ Weekly Performance Tracker – with smart prompts for faster diagnosis
→ Strategy Planner – map funnel stages and collaborate with clients or teams
→ Auto Dashboard – live graphs + insights from your data
→ Lead Source Tracker – track by source + cost
→ Budget Tracker – manage campaign spend + protect margins
→ Competitor Sheet – monitor creative trends and gaps
→ Content Log – keep briefs, assets, and approvals in one place

Covers naming conventions, UTM tagging, funnel planning, and more — all in one smart system.

⚡ Instant download. No fluff. Just clear systems to help you run better campaigns.

Want to go deeper?

Advanced Metrics Decoder (coming soon)
Built for media buyers ready to go beyond the basics — decode funnel signals, spot fatigue, track benchmarks, and take action confidently.

The Hook & Copy Vault (coming soon)
A bank of angles, scroll-stopping lines, and plug-and-play prompts to help you write creative that converts — fast.

Creative Templates (coming soon)
Editable ad templates + cheat sheets to help you identify what to change when performance dips.

Ready to take control?

📥 Instant download. Limited-time intro pricing.

💬 What People Say

“This helped me feel in control of my reporting — and my clients noticed the difference.”
— Naomi W., Freelancer & Ad Manager

“Finally understood what the numbers were telling me. That confidence changed everything.”
— Lewis T., Shopify Founder

“Best tracker I’ve used. Everything’s visual and easy to explain to clients.”
— Mike R., Media Buyer

“Made it easier to see what’s working — and what to fix before things slide.”
— Gemma H., Marketing Manager